Why can’t I see which dealership provided each quote?

Last Updated: Aug 07, 2014 05:16PM EDT
Keeping the dealers anonymous during the bidding process encourages them to offer you their best pricing.  Anonymity means dealers don’t have to worry about their image – offering a poor price could look bad, while offering a great price might force them to offer a great price to everybody.  This is especially true because these are concrete offers, with all fees included, meaning you can easily compare between dealers.  Therefore, their anonymity lets them focus on winning your business, instead of managing their public image.  
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